What Can You Do?
Chester Zoo Visit
The BTEC National Business students visited Chester Zoo in June 2008 to look at the success of the marketing department in raising visitor numbers and segmenting the visitor market. Of particular interest were the focus on grandparents as a lead into the lucrative family segment and the difficulties of selling the attraction to teenagers.
Students were delighted to visit the largest British owned motor manufacturing company turning out 8-9 cars a week but all hand made and really beautiful. A stark contrast in both methods and fortunes to Jaguar; Morgan are profitable with an 18 month waiting list.
A group of Business Studies, Economics and Accounting students enjoyed a one-week residential to Barcelona in February. Relevant business visits included Barcelona Stock Exchange, Torres wineries and the Anis del Mono Distillery. During their free time in Spain’s second largest city, the students took the chance to visit famous sites such as the Nou Camp Stadium, La Sagrada Familia and Las Ramblas as well as time spent shopping and relaxing at the beach. No wonder it’s always a successful and popular trip!